Last Updated on June 6, 2023 by DesignerPeople
Did you know more than 71% of consumers see roadside billboards every day, and 30% even visit the store after seeing an outdoor billboard ad?
Despite the surge of digital marketing strategies, the influence of quality billboard ads is also growing among consumers. It is one of the most prominent ways to bring your brand up and in front of consumers.
However, only some billboards manage to become a success in the long run. The most memorable billboards rise from creativity paired with innovative marketing tactics.
Today, we will walk you through the entire process of using creativity to make your upcoming billboard design stand out, attract your audiences’ attention in split seconds, and convert them into loyal customers!
Table of Contents
What makes a successful billboard ad design?
Various factors contribute to a successful billboard design. For starters, your billboard design must be simple. Since your audiences will always be on the move when checking out the billboard, you want to add only a few design elements to your billboard. They may need more time to read all of it.
Instead, choose large bold images and fonts that make it easier for the audience to get your message when walking or driving past the billboard.
Similarly, there could be plenty of billboards advertising your competitor brands grouped in defined areas. To ensure that your billboard ads draw the maximum traction, your billboard design must stand out from the crowd!
Focus on the lights and movement and ensure that you have the correct elements that make your billboards pop and shine! However, do not be too flashy, as this may make reading the billboard challenging.
Lastly, ensure that your billboard design is memorable. The higher the recall factor of your billboard design, the more your chances are of attracting audiences to check out your business when they reach their destination. Create a unique and catchy billboard design; this way, your brand will stay in their minds for a long time!
Why is billboard ad design important for business sales?
On the road, drivers and commuters barely have any distractions. This is the best time when your target audiences can glance at your billboard and get influenced to purchase from your business.
Millions of commuters will see these large physical ads of your business when travelling on the same road. Hence, placing your billboards in high-traffic areas such as highways or significant intersections gives you an excellent opportunity to attract more consumers.
Hence, with billboards, your business gets increased exposure as the number of audiences you reach is tremendous!
How to Design a Billboard That Makes a Big Impact?
As we said, only some billboard designs manage to be successful. To outshine your competitor’s billboards and attract the maximum attention, there are certain aspects you need to consider. We have collected ten valuable tips to help you create a stunning billboard design. It will quickly attract your audiences and stay in their minds until they finally purchase. Let’s get started.
- Create a narrative
Even if billboards reach hundreds and thousands of impressions, how do you convince them to take action and purchase from your business?
When designing a billboard, you must give your audiences a reason to take action. You can achieve this by weaving a solid brand story that adds continuity to your digital marketing strategies. This way, you can form a familiarity with your business in their minds.
This makes your brand instantly recognisable across multiple marketing channels that gradually persuade them to choose your brand over your competitors.
Source:https://www.behance.net/
Source:https://www.behance.net/
Source:https://www.behance.net/
Source:bizadmark.com
Source: bizadmark.com
- Be concise
As we said, if a driver is going at a speed of 70 miles per hour, there is no way he can read a wordy and huge billboard design. Use your billboard strategically instead.
If you want your passersby to get the message from your billboards, you must focus on impactful visuals, colours and words.
Have a simple yet intriguing factor in your billboard designs. Choose minimalist designs that convey a strong message in just a few lines. Ensure that the font is easy to read and remember from near and far.
Source:https://in.pinterest.com/
Source:https://in.pinterest.com/
Source:https://in.pinterest.com/
Source:https://in.pinterest.com/
Source: https://in.pinterest.com/
Source:https://in.pinterest.com/
- Make use of contrasting colours
When designing a billboard ad, make sure that you choose bold and highly contrasting colours. This improves the readability of the billboards and makes your ad stand out from the surrounding landscape. Bright and popping colours can easily attract audiences even at the highest speed and ensure that they get the right message of your brand.
However, stick to a particular colour theme as this may also flash the eyes of the passersby and drivers.
Source:www.adweek.com
Source:behance.net
Source:httpswww.nrsigns.com
Source:www.outofhomecreative.com
- Pay attention to the type of imagery you use
It is crucial to create a visually engaging billboard design. The imagery you use must fit into the ad smoothly. Choose the right colours that are a suitable extension of the image.
Thus, consider the imagery you use in the ad when choosing colours for your billboard design. For example, suppose your background colour is black. In that case, you must add an image with a complementary colour to make the image pop out! This keeps the visual weights of both elements less or equal.
Source:https://www.behance.net/
Source:behance.net
Source:behance.net
Source:behance.net
- Ensure vision clarity
You get only a few seconds to communicate with your audiences as they drive or walk by. Thus, your billboard ad must have a clear and loud message for the audience.
Ensure that your billboard design is readable and legible for the audience. Else, your audiences will ignore your billboard design and move past it.
Choose larger texts and stick to only one message that keeps the text short and simple. Use contrasting colours for the text and background to put the prime focus on the message of your ad. Lastly, avoid cluttering your billboard designs with too many images. Creating one high-impact graphic is the best choice for an attractive billboard design.
Source:https://99designs.com/
Source:behance.net
Source:behance.net
Source:behance.net
- Examine contrast and typography
Be it the font, image or background. Your billboard ads must have contrasting colours. This is because it must stand out from the surrounding buildings and nature. This way, your billboard ad will remain visible in various types of lighting and weather.
It must be easy to read from different distances and reflects your brand identity. Opt for designs with minimal clutter but maintain the vibrancy that draws in the eyes. Your audiences must drive away knowing that the billboard ad was for your brand and recall it later.
- Make it distinctive
Your billboard designs must be creative to stand out among the hustle and bustle of the regular commute or even the monotony of a long drive. It needs to have a captivating story that outshines the other elements of the surroundings. Whether it is humour, anger, empathy or cleverness, you can use various tactics to make your billboard design distinctive and memorable. A great way to proceed is to study your competitor’s billboard designs and list elements that can improve your billboard design.
Source:https://www.behance.net/
Source:https://www.behance.net/
Source:https://www.behance.net/
Source:https://www.behance.net/
Source: www.designbolts.com
Source:www.atissuejournal.com
- Keep it constant
Your billboard ads are an extension of your other marketing strategies. It is a piece of your entire marketing puzzle. For example, your billboard ad design must be compatible with your digital marketing strategies. Hence, you must be consistent with your billboard ads’ colours, typography, images and other elements. This way, you can contribute more to establishing a solid brand identity and recall among your target market.
Source:pinterest.com
Source:pinterest.com
Source:pinterest.com
Source:pinterest.com
- Motivate one to take action
Every marketing strategy must have a strong call to action. Suppose your billboard ad caught the eyes of the commuters. In that case, you need to build an emotional response and motivate them to take the next step using a clear call to action!
Starting from lucrative offers to knowing more information about the brand. There are various ways you can convince your audiences to check out your brand from the billboard design and purchase from your business.
Source:https://www.behance.net/
Source:https://75media.co.uk
Source:https://in.pinterest.com
Source:https://in.pinterest.com
- Assure that specialists are in charge of the design
Creating a billboard design is extremely challenging if you are a business owner. You may not string the right emotions and paint the right picture for your audience.
This is why most businesses outsource their billboard design requirements to specialists. The best billboard ad designers comply with all the elements that make an eye-catching design.
They ensure high-quality billboard designs that bring high ROI within an affordable budget.
Also, such investments are always essential as they will directly contribute to the number of consumers you gain over time.
Conclusion:
Billboard ads are never dead. As long as commuters drive on public roads, billboards will always have relevance in marketing a business. Thus, it is vital to leverage the potential of this tremendous marketing tactic using the best practices shared above.
A high-quality billboard design is clear, simple and concise. It must easily comprehend and grab the attention using attractive graphics, fonts and colours (with some humour, maybe).
To ensure your brand gets the maximum exposure and growth, we at DesignerPeople are always a call away to create the most stunning and practical billboard designs. Our experts have hands-on experience capturing audiences’ attention even at the largest distances and persuading commuters to convert into loyal consumers. Thus, get started with creating your first project with our billboard design experts and witness the traction building gradually in your business in just a few months!
