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Adaline Lefe Mary John
Methodology
How to name your painting business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your painting business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our painting business name generator above and then scroll below to find the first step in the naming process.
- The Brush Brothers
- Paint It Right
- Brush Hour
- Choose My New Tones
- Color My Life
- Paint Perfection
- Coats of Quality
- True Colors
- Strokes of Genius
- Tasteful Tones
- Brush Up My Home
- Paint Without the Pain
- Color Magic
- Renew My Walls
- We Paint Your World
- In a Rush to Brush
- Timeless Tones
- Creative Colors
- We Paint Your Town
- Subtle Strokes
Four steps to naming your painting business
This four-step process will help you name your painting business. In this example, I’m creating a name for a painting business that conveys the way that this is something that can improve your outlook on your home and life. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Brush”, “Strokes”, “Colors” and “Tones”, you can see that while these words can be related to Painting, they also give us the chance to play around with phrases that mention the quality and service that you can look forward to from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- The Brush Brothers
- Paint It Right
- Brush Hour
- Choose My New Tones
- Color My Life
- Paint Perfection
- Coats of Quality
- True Colors
- Strokes of Genius
- Tasteful Tones
- Brush Up My Home
- Paint Without the Pain
- Color Magic
- Renew My Walls
- We Paint Your World
- In a Rush to Brush
- Timeless Tones
- Creative Colors
- We Paint Your Town
- Subtle Strokes
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Brush Up My Home
- Paint Without the Pain
- We Paint Your World
- In a Rush to Brush
Removed Ideas:
- The Brush Brothers
- Paint It Right
- Brush Hour
- Choose My New Tones
- Color My Life
- Paint Perfection
- Coats of Quality
- True Colors
- Strokes of Genius
- Tasteful Tones
- Color Magic
- Renew My Walls
- Timeless Tones
- Creative Colors
- We Paint Your Town
- Subtle Strokes
#3) Get some feedback
You’ll now have a list of 3-6 great painting business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Brush Up My Home
This name suggests that it is a company that can come in and very easily improve any type of home.
Paint Without the Pain
This name conveys the impression that you can get your home painted without any sort of the fuss or hassle that this normally involves.
We Paint Your World
This name lets us see that the company can brighten up our whole lives with this work.
In a Rush to Brush
This name lets customers see that the painters respond quickly to requests and do a fine job in little time.
#4) Check It’s available
At this point, it’s good to have at least three great painting business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful painting businesses and break down why and how they’ve chosen to name their business and why it works for them.
BASF
the largest chemical and paint producer in the world, BASF is a German company and its name means Badische Anilin – und Soda-Fabrik. The English translation is Baden Aniline and Soda Factory. Originally, the company made its own soda (sodium carbonate) in the German-speaking country of Baden.
Nippon Paint
One of the world’s largest paint manufacturers is from Japan and its name is reflective of the location. Nippon is the Japanese name for Japan and the word means “origin of the sun.”
Kansai Paint
A prominent paint manufacturer from Japan, Kansai paint is named after the region where the company was established – Kansai in southern-central Japan.
5 Tips for naming your painting business
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused painting terms like painting, painters or decorators. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real honey business named “Ready2Paint”.
This name shows us that this is a painter who is keen to get started and paint. We can see from the name that they aren’t likely to be the kind of business to leave you sitting around waiting on them getting started.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Tasteful Tones, Classy Colors)
- Try using a word that wouldn’t be relevant when out of context (Strokes – as in brush strokes, which gives us the image of a painter carefully moving his brush along the wall)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable painting business names could be:
- PapaPaint
- Colorisers
- TuttiTones
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Fast Painters and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like FastPaint, WePaintFast or ReallyFastPainters.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Painting business name ideas
Here’s the ultimate list of paint related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to Painting.
Trending Words
Here are the top trending words used in Painting company names.
- Painters
- Professional
- Service
- Master
- Color
- Residential
- Commercial
- Element
- Interior
- Fine
- Fresh
- Coat
- Maintenance
Words Painting often describes
(“Painting ______”)
You can use these words to create Painting business names like ‘Master Coats Painters’ and ‘Fine Designs Painting’.
- technique
- business
- techniques
- room
- tradition
- lessons
- job
- brushes
- workshop
- class
- style
- project
- brush
- graffiti
- process
- equipment
- designs
- industry
- robots
- shop
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Painting company names.
- PaintPros
- MasterCoats
- ColorCoats
- FreshCoat
- FineBrush
- FineCoat
- Color’N’Coat
Our Business Name Guides
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